Top 5 Virtual Fitness Programs in Australia Q2 2023

During the second quarter of 2023, the top 5 virtual fitness programs in Australia demonstrated varied trends in weekly downloads, revenue, and active users. Data from Sensor Tower provides a detailed look into the performance of these applications.

Strava: Run, Bike, Hike exhibited stable weekly revenue, peaking at around $86K in the last week of March and maintaining figures above $70K throughout the quarter. Weekly downloads fluctuated between 6.7K and 8.9K, with a notable increase in April. Active users saw a consistent range, starting at 256K and reaching up to 277K towards the end of April.

Fitbit: Health & Fitness recorded significant weekly revenue growth, culminating in approximately $102K in the final week of June. Downloads showed an upward trend in mid-May, peaking at 7.9K. The app's active users hovered around 185K, with slight fluctuations throughout the quarter.

Sweat: Fitness App For Women maintained steady weekly revenue, reaching nearly $40K in mid-June. Downloads remained relatively stable, ranging between 600 and 850. Active users showed minor variations, with figures around 6.5K by the end of June.

AllTrails: Hike, Bike & Run experienced a peak in weekly revenue of approximately $35K in mid-June. Downloads were strong, especially in the last week of June, with over 12K. Active users increased steadily, starting at 48K and reaching about 74K by the end of the quarter.

Kic: Health, Fitness & Recipes showed consistent weekly revenue, peaking at $42K in early June. Downloads varied from 543 to 833, with a slight drop towards the end of the quarter. Active users remained stable around 3.5K, with a minor decrease in the last week of June.

For more detailed insights and data, visit Sensor Tower.